Welcome to the AI video tsunami. For years, we all fantasised about making content “at scale.” AI’s just gone and made that dream a bloody monster. Soon, anyone with a half-decent laptop can crank out hundreds of auto-generated videos a day — no crew, no camera, not even a clue. Video’s gone from scarce and expensive… to infinite and dirt-cheap. Sounds exciting, right? Here’s the rub: Billions of videos. Zero attention.

The Flood’s Already Rising

TikTok’s already testing AI auto-clips. YouTube Shorts are clogged with robo-narrators reading Wikipedia over stock footage. Startups are flogging “1,000 videos a month” subscriptions for less than a pub schnitty. This is the new normal: everyone’s a video factory. But here’s the ugly truth — when the flood hits, 99% of those videos won’t matter. They’ll be background noise, swiped past quicker than a bad Tinder chat.

The Scarcity Flip: Content vs Attention

Basic economics: when something becomes infinite, its value tanks. That’s video right now.

• Cost to make? Practically zero.

• Barriers to entry? Gone.
  
  

Attention? Scarcer than a free park in Sydney.

The winners won’t be the loudest shouters. They’ll be the ones who make videos that stick — the ones that
brand themselves into people’s brains like an ad jingle you can’t shake.

Surf the Tsunami (Don’t Get Dumped by It)

Here’s your Pixel Juice survival kit:

Signature > Spam
Forget volume. Build a voice or style so distinctive it screams “that’s unmistakably YOU.” Think MrBeast’s bonkers stunts, Duolingo’s unhinged owl, or Old Spice’s absurd fever dreams.

Story > Stuff
AI can pump captions and transitions ’til the cows come home. What it can’t do is make someone snort-laugh, choke up, or text their mate “Oi, watch this.” Story still rules.

Community > Virality
Random virality’s a lottery ticket. A community? That’s compound interest. When the flood comes, your tribe keeps you afloat.

Recycle Smart
One cracking idea can be sliced into 15 pieces: memes, shorts, blog posts, lead magnets. Better to be remembered once than forgotten a hundred times.

Get Weird or Get Washed Away
Safe brands sink. Bold, cheeky, unignorable ones ride the wave. Weird is your weapon.

The Real Risk: White Noise

Here’s the nightmare: if everyone’s feeds are custom-built by AI, we lose those shared cultural moments.

Remember when everyone was gasping at the Red Wedding in Game of Thrones? Or when the whole internet lost it over that dress — blue and black, or white and gold? Those moments glue us together.

In a world of endless personalised feeds, that glue melts.

The opportunity? If you can still create those rare, collective “did you see that?!” moments, you’ll own the rarest currency in the game: attention that spreads.

Final Word

The AI video tsunami isn’t coming. It’s already breaking. You’ve got two choices:

• Build a bland content factory and drown in sameness.

• Or grab a surfboard, stake your signature style, and ride the chaos like a legend.
  
  At Pixel Juice, we’re all in on option two. Because the future doesn’t belong to the ones who post the most. It belongs to the ones who can’t be ignored.
  
  So when the wave hits… are you sinking, floating, or surfing?